About Us

At Reflect, we create effective and safe laundry products that care for our customers and bring cleanliness, joy, and comfort to their homes.
"After all, everything we interact with in daily life—clothing, bedding, towels, and many other items—should be clean, soft, and pleasant to the touch. And that should always be the case."

The word "Reflect" has two meanings in English—"to reflect" and "to think." This is no coincidence. The brand's creator, Neon Corporation (Australia), has been producing and developing the most modern, efficient, eco-friendly, and economical laundry products for over 30 years.

Why did we choose the name "Reflect"?

First, the cleanliness of items after washing must be impeccable. During testing, we assess the level of cleanliness by measuring the reflectivity of fabrics before and after washing. The higher the reflectivity, the better the wash. Reflect has consistently shown some of the highest reflectivity scores among laundry detergents, demonstrating its superior cleaning power.

Second, today's consumers, including Reflect users, are thoughtful and smart. They understand that a good laundry product should be both effective and economical. Our concentrated formulas allow for minimal product use per wash, offering significant savings. This is achieved through our high-density, eco-friendly, and biodegradable ingredients.

The Benefits of Reflect

Our products are designed to:

1. Provide superior effectiveness, tackling a wide range of stains while maintaining the fabric's structure and color.
2. Offer economic value, with our concentrated formulas enabling consumers to save money without compromising on quality.
3. Ensure safety, with our products being completely safe for the whole family, including young children, thanks to our natural and biodegradable ingredients.

The Reflect product line is no exception to these principles. We are confident that we provide our customers with:

• Products that inspire trust with their high quality and fabric care, making clothes look new for a long time.
• Products that help people save without giving up their usual standards of quality.
• Products that are safe and eco-friendly for the entire family, including small children.

We achieve this by using the most effective plant-based formulas, ensuring that all our ingredients are fully biodegradable.
Our primary goal is efficiency, allowing us to use very small amounts of detergent per wash.
This approach, already adopted in many developed countries, provides effective cleaning with minimal impact on clothing, consumer safety, and the environment.